Facebook Advertising
Build the ideal customer persona and advertise to users likely to interact with your business or products.
Facebook Advertising & Marketing in Norwich, Norfolk
Facebook advertising & Facebook Marketing are a fantastic way to put your business, brand or products direct to the customers you want.
80% of internet users have some sort of presence on Facebook and Facebook gathers data on these users and their behaviours. It’s this data, along with custom audiences and your Facebook pixel, that is used to push your advertisements to the customers you’re looking for.
In a nutshell, you can fine tune the type of users you wish to spend your advertising budget on with Facebook Ad Campaigns.
Audience Targeting
Target your ads to customers who are more likely to interact and convert.
Pixel Installation
Adding Facebook Pixel to your site allows you to collect advertising data.
Ad Copy & Creation
Well written, interesting ad copy optimised to achieve your goals.
Brand Awareness
Promote your brand across Facebook & Instagram and increase awareness.
Drive More Sales
Place your products directly in front of customers as they browse.
Personal Service
Always deal with one person and never get stuck in a support system.
Ready to get started? Lets begin!
Whether you have a quick question or you’d like to discuss your project requirements, get in touch!
All systems are go! I’m available!
How to research your Facebook Ad competitors
Researching your business competitors is a great way to find useful information on what kind of ads might be working in your industry. Large companies
What is a Facebook Pixel?
Facebook Pixel is a small segment of code that is embedded into your website. Once Facebook Pixel is active on your website Facebook will be
What is a Facebook Audience?
It’s understandable that businesses can be quite sceptical about spending their money on advertising, especially when it comes to Facebook. However, it can be one
You can create audiences within Facebook Advertising tools. These audiences can be based on lots of different factors. You can set information such as:
- Age
- Gender
- Demographics
- Interests
- Location
- Behaviour
- Facebook pages
- And lots more
For example, if you were a female fashion brand. You may decide that the audience you want to show your ads to is: female, aged between 20 – 40, lives in the United Kingdom, has interests in brands like Next, New Look and Riverside and has strong purchasing behaviour.
There are two things you need to pay for. One is your overall monthly ad spend budget and this is paid to Facebook. Second is a one-time set up fee (if required) and a monthly management fee dependent on the size of your advertising campaigns.
This includes the initial setup of up to 4 ads, copy tweaks, audience creation & research, conversion tracking and the general day to day monitoring and optimising your Facebook ads account. I charge £25 per new advert after the initial 4.
Yes, there’s a bit of initial research that is required before we can begin. I would need to know what goals you want to achieve. This could be as simple as you want more visitors to your website or you want to sell more products. Once I know your goals I can decide the best ways to achieve them.
I also need to know the type of customers that you think convert the best. To get the best results from your ads we need to create an audience persona. It’s better to show your ads to people who have a better chance of converting than a random group of Facebook users. Let’s not waste your money!