Dynamic Print - Google Ads

The Brief

To promote Dynamic Prints new website with a Google Ads campaign specifically to capture the wedding market as Covid-19 lockdown restrictions were easing.

Dynamic Print saw an opportunity to promote their wedding stationery and seeded paper printing services at the perfect time. The best tactic for capturing these people is to serve them Google Ads based on specific keyword searches.

What I Did

  • ¬†Account Creation
  • Ad Creation
  • Conversion Tracking
  • Optimisation

The Approach

I put together a research package for Dynamic Print based on the keywords they wished to promote. As such I established a budget, set up the advertisements and implemented conversion tracking so we could monitor the amount of spend per how many leads and enquires they were getting. The results were, quite frankly, outstanding.

A Single Month - April 2021

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