Case Study: Lincolnshire Celebrant

Client Name: Lincolnshire Celebrant

Company Overview: Helen offers a celebrant service for funerals, weddings, baby naming, pet blessings – to name just a few. Based in Lincolnshire she offers her celebrant services across Cambridgeshire, Norfolk and Suffolk.

Website Link: Click Here

Services Used:

Web Design

SEO

Project Brief

Helen had no previous website before coming to Atlas. As a member of the Fellowship of Independent Celebrants, Helen needed a website to reflect the professionalism of the services she offers and to make information free available for prospective clients. The website needed to incorporate her tulip branding with both graphics and colours. 

Objectives

  • To design and build a complete new website.
  • To increase traffic and lead generation via the website.
  • To display information in an easy and understanding way.
  • To place Helen on the map and allow clients to get in touch.

The Solution

As with every site we build, Helen’s website was built on SSD hosting for fast performance and optimisation. In the grand scheme of things, Helen’s website is what we call a brochure website. A relatively simple website that sells the service to customers with a purpose of getting those people to contact Helen. However, it’s more than just that.

Researching the industry we found that actually, most people find celebrants either via an online directory or via an establishment such as a funeral directors. However, this leaves a huge gap in the online market for Helen as most search engine searches just come up directories. We ensured that Helen’s site had an excellent standard of SEO to drive her website above those directories. In turn, we expect Helen to have an increase in online enquires through organic SEO growth.

The Results

As a relatively new website (as of Oct 2 2019) we’re monitoring site performance. We also have no pre-existing stats to compare as Helen didn’t have a website. 

However, we expect to see great results for Helen’s website and we will be back to report on those as soon as we can. 

Shall we get started?

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